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John French
Добавлен 28 апр 2011
Видео
Dr. Brian Wansink
Просмотров 31811 лет назад
Dr. Brian Wansink - author of "Mindless Eating", Professor of Marketing in the Charles H. Dyson School of Applied Economics & Management at Cornell University The Smarter Lunchroom Movement What's a Smarter Lunchroom? What can a well-meaning school do to help their students eat healthier? One way might be to raise the prices on the less healthy foods. Another way might be to eliminate unhealthy...
The Big Debate
Просмотров 56611 лет назад
Chair: Michael Briggs - Ogilvy Public Relations Speaking for "marketing" - Nancy Lee - Social Marketing Services Inc., USA Jim Mintz - The Centre of Excellence for Public Sector Marketing (CEPSM), Canada Speaking for "the social" - Dr. Craig Lefebvre - Chief Maven, socialShifting Dr. Christine Domegan - B. Comm, MBS, PhD, Senior Lecturer in Marketing at the National University of Ireland, Galway
The Gurus
Просмотров 26411 лет назад
"The Biggest Mistake I Ever Made..." Leading social marketers discuss their biggest social marketing mistakes and how you can learn from them. Followed by an interactive Q&A session. Location: Harbour Ballroom (Main Plenary Room), Convention Level Chair: Professor Jeff French Jim Mintz - The Centre of Excellence for Public Sector Marketing (CEPSM), Canada Professor Alan Andreasen - Professor of...
Andrea Donlan
Просмотров 33411 лет назад
Andrea Donlan - President and CEO, Manifest Communications Inc. Jim Diorio - Chief Idea Officer, Manifest Communications Inc. 4 X 40: The very best work by decade 40 years after Kotler and Zaltman introduced "social marketing", Canada's Manifest Communications brings you the best of the best of the best: four international, must-see social marketing campaigns from the 1970's through today. Your...
Dr. Doug McKenzie Mohr
Просмотров 7 тыс.11 лет назад
Dr. Doug McKenzie-Mohr - McKenzie-Mohr & Associates Fostering Sustainable Behaviour Developing effective programs requires that the behaviour change tools that comprise our strategies are well aligned with the barriers and benefits to a particular behavioural change. Further, these tools need to be implemented in ways that maximize the likelihood of changing behaviour, while minimizing program ...
Ma Jun
Просмотров 7411 лет назад
Ma Jun - Founding Director / Institute of Public & Environmental Affairs, China Social Media & China's Green Choice.
The Next Generation Speaks
Просмотров 32411 лет назад
Young social marketers give presentations about the challenges and opportunities ahead followed by Q&A Chair: Professor Jeff French Zimana Ahmed - Student, Bangladesh Dr Fiona Spotswood - Lecturer in Marketing and Social Marketing at Bristol Business School, University of the West of England Dr Ross Gordon - Research Fellow, Centre for Health Initiative, University of Wollongong, Australia Meli...
Carol Abade
Просмотров 76311 лет назад
Carol Abade - Group CEO of Exp, South Africa Driving change though experiential approaches. Commercial Marketing techniques have been a foundation for the development of BCC messages in many developing countries. For the most part, this has resulted in reliance on advertising to disseminate information through mass media channels. The changes in marketing and in media consumption patterns as we...
Shiraz Latiff
Просмотров 77411 лет назад
Shiraz Latiff - Chairman/ Managing Director, Hummingbird International plc, Sri Lanka Applying Marketing to Enhance Social Programs: The Asian Experience The speaker will share with the audience three successful social marketing programs from Sri Lanka to bring in an Asian perspective to the conference. 'Thalassemia Free Sri Lanka' program uses the conventional marketing communication channels ...
Robert Lusch
Просмотров 3,7 тыс.11 лет назад
Professor Robert F.Lusch - University of Arizona Service-Dominant Logic: Toward Advancing Social Marketing Most social marketing efforts are grounded on an outmoded goods-dominant logic of economic exchange. Marketing is evolving to a servicedominant logic with an emphasis on value co-creation, resource integration, continuous innovation and service exchange. SDL reframes "social" in terms of a...
Professor Philip Kotler
Просмотров 28 тыс.11 лет назад
Professor Philip Kotler - Kotler Marketing Group Inc. The Larger Context for Social Marketing Social marketing is one of six social change strategies. To be maximally effective, social marketers must work with other social change strategies. As two examples, social marketers must tie their work to new technologies that become available and also tie their work to current and emerging social move...
Katharina Simioni
Просмотров 4711 лет назад
Katharina Simioni - Chief of Marketing, Health Canada Health Canada: Improving the Health of Canadians for 40 Years Health Canada has a long history of successful social marketing in Canada. Starting in the early 1980s with the original anti-tobacco, anti-drug efforts, the department has continually pushed for new approaches to affect behaviour change. Decreasing government resources has necess...
Marxist
1:30 Economists realize there’s more to influence demand than price-advertising and sales forces
21:46 Saul Alinski RFR. Organizing groups to fight against pollution and bad credit systems. Upstream social marketing/social movements.
Musique
Dear John French, Mr. does it authorize me to use Professor Kotler's video for a Social Marketing material? Thanks
Thank you for sharing this. An excellent presentation and still-revolutionary ideas.
The presentation of Mr kotler is very interesting, but are too short to listen, hope to see longer presentation
ENBUS 309, hello!
1971 Article on social marketing by Kotler and Jerry
She's probably Kenya's top social marketer.